“Dr Senova knows what she’s talking about. Here’s a book you can treasure, savour and revisit at every stage of your creative life.”
—Marty Neumeier, Director of Transformation at Liquid Agency. Recognised thought leader in brand strategy, innovation and design and best‑selling author of The Brand Gap, The Brand Flip and ZAG.
"It is exemplary of the work of a reflective scholar-practitioner. Dr Senova has not only reached the highest levels of academic achievement, she also has years of experience in successful professional practice. What is laid out here are her insights into the behaviour of designers-in-action as human ‘beings’."
—Dr Harold G. Nelson, Architect, professor, author, consultant, design philosopher and former Nierenberg Distinguished Professor of Design in the School of Design at Carnegie Mellon University.
"What an amazing book. I love it. I can see huge potential for my leadership team and some of the content for our SMILE sessions with students. It transfers beautifully into education. It is essentially what we do."
—Natalie Nelson, Principal, Ashburton Primary School