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About Melis Senova

Melis is a pioneer in human-centred design, a founder of her own global strategic design consultancy, Huddle, and a highly-regarded and enterprising thought leader. Her vast business experience, underpinned by a PhD in Human Factors (human-centred design), sees her focused on reshaping the super systems of the future. 

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For us to have a meaningful impact on our planet, for the beings on and within it, we need to unleash our imaginations in meaningful ways so we can dream up a better reality for all. It really is that simple‚ and that important.
—melis senova—

about melis senova

Melis is a pioneer in human-centred design, a founder of her own global strategic design consultancy, Huddle, and a highly-regarded and enterprising thought leader. Her unique perspective is the result of a scientific education, an engineering apprenticeship, a design PhD and an entrepreneurial spirit. Her focus is on reshaping the super systems that often shape society. This is essential to address the complex challenges facing humanity and the planet. Melis believes we can change our realities by changing our minds.

Melis has been advocating human-centred design in many different contexts since 1999. In starting Huddle she has created the beginnings of a legacy and ecosystem of companies and organisations all geared toward deliberately designing holistic value for humans and the planet.

Melis is a member of Creative Victoria’s Creative State Advisory Board, a member of the Victorian State Government’s Innovation Expert Panel, and a member of the advisory board for A Vision for Australia—a series of Annual Economic Summits hosted by Global Access Partners.

Melis has been published in peer reviewed journals in the field of neuroscience and human factors, and is a sought-after speaker in all aspects of human-centred design. melissenova.com